Best fit
You have significant expertise but the central authority idea is not yet clear.
Services & Investment
The point is not to push every prospect into the largest engagement. It is to solve the right problem in the right order.
Start here
You do not have to commit to a full book project simply because you know your expertise is underused. The right first step depends on how clear the central idea, intended reader and business use already are.
If those decisions are still blurry, the Authority Clarity Intensive is designed to resolve them without forcing a larger engagement.
If the project is already clear, coaching or ghostwriting may be the more efficient next move.
$500
A focused working session with Bob Graham plus a written Authority Map. We identify the strongest ideas, stories and points of view inside your expertise and determine which of them appear substantial enough to support an Authority Asset.
This is not a miniature ghostwriting project. It is a diagnostic and strategic first step for leaders who know there is something valuable in their experience but are not yet sure what form it should take.
You can use the Authority Map yourself, take it to another provider or continue with SpearPoint Ink.
You have significant expertise but the central authority idea is not yet clear.
A focused session plus a written Authority Map.
About 60 to 90 minutes plus brief preparation.
Book coaching
Book coaching begins around $5,000 depending on scope. Bob helps with reader definition, positioning, architecture, chapter development and editorial judgment while you produce the manuscript.
This works best when writing is part of the experience you want and you can consistently protect the time required to draft.
The coaching engagement does not remove the writing burden. It gives the writing better direction.
Ghostwriting
Full-service authority book engagements begin at $30,000. Bob leads the interviewing, idea development, book architecture, drafting and agreed revisions while you remain the source of the expertise, stories and judgment.
For strategic books designed to support lead generation, referrals and client conversations, engagements typically start at $35,000. These projects begin with a clear business purpose and include a defined plan for putting the finished book to work. Specific supporting assets are agreed in the proposal rather than assumed.
Your time is concentrated in high-value conversations and manuscript review rather than weekly drafting. Fees vary with research, manuscript complexity, compliance considerations, stakeholder reviews and the work beyond publication.
Larger Authority Assets
Some engagements extend beyond the manuscript into launch planning, LinkedIn content, speaking, curriculum, client education or related business-development assets.
Those projects are scoped around the actual business objective instead of automatically bundling services the client may not need.
The point is not to create a larger package. It is to make sure the finished asset has a practical place to live.
Some clients need a book. Others need a connected authority platform that includes a keynote, speaking material, client education or postpublication content. Those engagements are designed and priced around the specific work, with clear boundaries around deliverables and revisions.
Authority Footprint Activation (optional): selected book-derived assets such as an expert positioning statement, a framework explainer, website FAQ copy and a publishing plan for articles and speaking topics. Scope and deliverables are agreed individually. No AI placement or visibility guarantee.
Different business cases
Before choosing an engagement, it helps to look at the book decision through the role you already play. An advisor may be trying to make judgment easier to understand. A speaker may need more depth behind the keynote. A coach may need to distinguish a point of view from familiar industry language. A consultant may need buyers to see diagnosis and judgment before the engagement. A CEO may need to make leadership thinking portable.
Those differences affect the reader, the stories, the structure and the way the finished asset should be used.
How engagements fit the process
The Authority Clarity Intensive covers the early source and direction work. Coaching keeps you in the writer's chair. Ghostwriting shifts most of the writing load to SpearPoint Ink. Larger engagements extend the finished asset into the business.
See an example
The Authority Asset Project Example walks through a representative consultant project from initial source work through the book, referrals, speaking and content.
Ghostwriter vs. AI
The dedicated comparison page looks at cost, source development, voice, research, speed and when AI-assisted writing may be enough.
Before you sign
The proposal guide covers scope, interviews, revisions, timeline, price, ownership, confidentiality, publishing responsibilities and what happens if the project changes.
Read: What Should Go in a Business Book Ghostwriting Proposal? →
Need a deeper diagnostic?
The $500 Authority Clarity Intensive is focused source work. The $1,250 Authority Context Audit goes wider, looking at positioning, existing material, business goals and authority gaps before recommending what deserves to change or be built next.
Questions
The $500 Authority Clarity Intensive is a focused working session with Bob, about 60 to 90 minutes plus brief preparation, followed by a written Authority Map within seven business days. The $1,250 Authority Context Audit goes wider. It looks at your positioning, existing material, business goals and authority gaps before recommending what should change or be built next.
Book coaching begins around $5,000 and keeps you in the writer's chair. It works when you want to write and can protect drafting time across the project. Ghostwriting begins at $30,000 and shifts the drafting to Bob, so your time goes into source conversations and review.
No. You receive a written Authority Map you can use even if you never hire SpearPoint Ink again.
Yes. If the central idea, reader and business objective are already clear, a larger engagement may be the more efficient next step.
Payment is due when you book. You can reschedule at no charge with at least 24 hours' notice. If you cancel at least 24 hours before the session, the fee is refunded minus 10 percent.
A practical next step
Start with the $500 Authority Clarity Intensive. You will leave with a clearer sense of what deserves to be built and what level of support makes sense.