A conversation about your expertise
What could your expertise do for your business if more of the right people understood it?
You’ve built your consulting practice around what you know and the judgment you’ve developed through years of client work. But some of your best thinking may still live in conversations, presentations, proposals and projects that prospective clients never see. Let’s talk about what you already have, who needs to understand it and whether there is a practical way to make it more useful to your business.
Free, 20 minutes, with Bob Graham. No preparation required and no obligation.
Pick a time to talk with Bob
We’ll look at how your expertise currently reaches prospective clients and whether a book, signature framework, talk, training resource or another Authority Asset could help. The conversation starts with your business, not a predetermined solution.
What we’ll explore
A useful conversation in 20 minutes
I want to understand what you do, what clients repeatedly turn to you for and what prospective clients may have trouble seeing before they engage you. From there, we can consider how to make your most useful thinking easier to explain and share.
The expertise you already have
The client patterns, principles and hard-earned judgment that define how you work.
Where it gets lost
What prospects, referral partners or decision-makers may not understand from your current website, content or introductions.
What might be worth building
A signature framework, keynote, educational resource or, when the business case is strong, a book.
Who this is for
Built for people whose expertise is central to their business
This conversation is especially useful for independent management consultants, fractional executives, business advisers, professional speakers, coaches and founders who sell judgment rather than a standardized product.
You don’t need a book idea or a polished manuscript. It helps if you’ve worked with enough clients to recognize recurring problems and you have a reason to make that expertise more visible.
About Bob
You’ll speak directly with Bob Graham
Bob is the founder of SpearPoint Ink and has worked as a journalist, editor, marketer, teacher and business coach. He helps experienced professionals identify what is distinctive about their thinking and develop useful Authority Assets, including books. In this first conversation, his job is to ask good questions and determine whether there’s something worth pursuing.
If the idea is worth a conversation, let’s talk.
Pick a time above. We’ll work through what your expertise could do for your business and whether there’s an obvious next step. If there isn’t, I’ll say so.