Bob Graham
Bob Graham helps experienced business leaders find the ideas, stories and judgment inside their expertise, then turn that thinking into books and other Authority Assets.
Background
Bob Graham has spent more than four decades writing and working around people whose expertise was difficult to reduce to a short explanation. His background includes journalism, marketing, public relations, teaching and business coaching.
Those fields look different on a résumé. In practice they share a common problem: someone knows something important and another person needs to understand it.
That is the problem SpearPoint Ink is built to solve.
Method
Experienced professionals tend to arrive with polished language. They have answered the same questions for years and know how to move a conversation along.
Bob listens for what sits underneath those answers: the exception, the story, the frustration, the moment someone made a costly assumption or the phrase the expert says casually because it has become obvious to them.
That source work gives later writing something real to carry.
The writing comes later. First we have to find what is worth writing.
The work
Most SpearPoint Ink engagements involve business books because books give complicated thinking room to breathe. They can carry stories, argument and nuance in a way a sales page cannot.
But a client does not automatically need a book because they have expertise. A keynote, curriculum, client education asset or other format may fit the business better.
That is why the Authority Clarity Intensive sits before the larger engagement when the direction is still uncertain.
Working style
The process is designed for busy leaders. Bob needs access to the client’s thinking, but the client should not have to become the primary writer or project manager unless they choose a coaching engagement.
Early interviews are deliberately exploratory. The goal is not to force answers into a predetermined outline. It is to discover the patterns that deserve an outline.
Once the source and architecture are clear, the writing becomes much more efficient.
A practical next step
The $500 Authority Clarity Intensive creates a contained place to identify the ideas and stories carrying the most weight before you commit to a larger project.