The Mirror Method

See Yourself Clearly. Share Your Reflection.

You already have everything you need inside you: the stories, lessons and beliefs that make your work powerful.

Now, how do you shape that into the success you desire?

The Mirror Method brings you clarity so you can bring that same clarity and your value to others.

Shape your journey into a message that reflects your authority and share that reflection with the world.

Business man looking at a mirror with book in his hand.
Your book is a mirror.

Your Message Matters More than the Method

Every great book, post or talk starts with one thing: a clear message that only you can share.

At SpearPoint Ink, we begin with what you believe and who you serve. Then we shape that message into the right form (a book, talk, podcast or post) so it reflects your deepest conviction and resonates with your ideal audience.

When the message is clear, the form becomes easy.


When the reflection is honest, it becomes magnetic.

Every Great Movement Starts with a Clear Reflection

1. Clarify the Message: See Yourself Clearly

We uncover the one idea you want people to remember and who it helps.

We define your ideal reader, the problem you solve, and the transformation you create, which forms the foundation of your reflection.

2. Shape the Form: Polish the Reflection

Together, we decide where your message lives best: a book, talk, podcast, post or something else. (We have written everything from white papers to annual reports, seminars to online courses.)


You’ll leave with structure, clarity and words that sound like you.

This isn’t ghostwriting. It’s truth writing because we are capturing what’s real and making it resonate.

3. Share with Purpose: Show the World Your Mirror

We help you bring your message to your ideal clients, clearly and consistently.


You’ll have a plan for a rhythm for sharing, build trust and warm leads, and can determine when and how your reflection becomes a book.

Maybe you’ve never considered writing a book.


Maybe you worry your idea isn’t new enough or that someone else has already said it better.

But no one has ever said it your way.


Your unique experience and belief system are what give your reflection its power.


You already have what you need. We just help you see it.

Choose your first reflection:

One-Page Message Map — Two sentences about the problem and result, plus three talking points and a working title.

15-Minute Idea Chat — Shape your idea into a post, note to clients or short talk.

Message Map Download — Discover what you most want to say and who needs to hear it.

Not Ready for a Book? Start Small and Start Reflecting

Ready for a Book? Let’s Capture Your Reflection

Every great reflection starts with light. That moment of seeing yourself clearly.


That’s what your book does. It reflects who you are and the difference you’re here to make.

You’re not buying pages or chapters.


You’re investing in a mirror that reveals your authority, builds trust, and attracts the clients and opportunities meant for you.

Your Investment in Clarity

A. The Mirror Map Process

A guided coaching experience to help you see, structure, and start writing your book yourself.

You’ll clarify your message, identify your reader’s journey and create a personalized Mirror Blueprint as the map for your book and your future marketing.

Includes:

+ Four one-on-one strategy sessions

+ Personalized chapter-by-chapter Mirror Blueprint

+ Editorial feedback on up to 15, 000 words

+ Editing, proofreading, design and formatting to create a print-ready book

+ Information on best practices for printing and distribution

+ Private client workspace and accountability checkpoints

Investment: From $5,000


Best for: Coaches and speakers who want to write their own book with expert guidance and structure, as well as print preparation and setup.

B. The Clear Reflection Book

A fully ghostwritten book that sounds exactly like you: clear, confident and compelling.

We handle every step (interviews, writing, and editing, formatting) while you stay focused on your clients and business.


The result: a polished, publish-ready book that mirrors your authentic voice and message.

Includes:

+ All research, interviews and writing

+ Collaboration on revision of all content

+ Professional design, formatting, editing and proofreading

+ Editing, proofreading, design and formatting to create a print-ready book

+ Professional project management and progress dashboard

+ 10 social-post excerpts drawn from your chapters

Investment: From $15,000


Best for: Entrepreneurs and leaders ready for a finished book without having to write a word.

C. The Amplified Reflection Launch

Your complete authority system: book, launch assets, and post-release strategy.

We build your book and your positioning, so your message continues to reflect long after publication.


This option expands your reach and turns your book into a magnet for new clients, media and speaking opportunities.

Includes:

+ Everything in the Mirror Map and Clear Reflection tiers

+ An ebook version of your book

+ 30-day Authority Launch Plan with sample posts and talk outline

+ Access to vetted vendors providing high-level assistance for speaking and major-media marketing

+ Two follow-up coaching sessions post-launch to tweak messaging

Investment: From $30,000


Best for: Authors who want their book to become their most powerful marketing and authority tool.

D. The Custom Reflection

Your story, your structure, your timing.

If your goals fall between these tiers or extend beyond them, we’ll design a custom engagement that fits your needs, timeline and audience.

Investment: By proposal after consultation.

Why SpearPoint Ink?

Bob Graham

Most ghostwriters and marketers focus on words.


I am Bob Graham, founder of SpearPoint Ink, and we focus on reflection.

We don’t replace your voice. We reveal it.


We don’t just produce books. We build belief systems that attract your ideal clients and opportunities.

Our Edge:

Belief-Based Strategy — Your message is anchored in conviction, not clichés.

Human Voice Guarantee — Every word is created to sounds like you, then professionally reviewed and edited.

Intelligence-Enhanced Process — We use technology to sharpen your reflection, not replace it.

Authority Integration — We connect your book to your business strategy so it works as a client magnet long after launch.

Book Your Strategy Call

The Mirror over Machine

AI can generate sentences, but it can’t generate soul.


It can mimic style, but not substance.

A great book isn’t made by algorithms; it’s made by awareness.


It’s a living reflection of what makes you, you.

At SpearPoint Ink, we combine human intuition with intelligent tools to accelerate clarity, but never to automate authenticity.


Your book will sound like the most authentic version of you because it is you.

Proof in Reflection

“A great book doesn’t make you an expert. It simply reflects what your clients already know: that you are one.”

+ A financial advisor’s book generated four referrals in its first month.

+ A coach landed a $5,000 speaking gig and consulting work.

+ A nonprofit consultant gained visibility by giving his book away at a conference.

Those results didn’t come from clever writing. They came from clarity, from a reflection that made readers say, “That’s exactly who I need to work with.”

A Transparent Reflection

Most ghostwriters focus on the cost of writing.


We focus on the value of revealing.

Our work together doesn’t just produce a book. It delivers language that anchors your brand, confidence that fuels your business, and a mirror that reflects your authority for years to come.