The Authority Context Audit is a written diagnostic of the material you already have — your positioning, your existing content, and the thinking that may never have made it downstream.
Most accomplished experts can explain what they do. The problem is that the explanation has usually been compressed by years of repetition.
Stories disappear. Exceptions disappear. The judgment behind the recommendation disappears. Then the website, LinkedIn profile, proposals, presentations and AI tools all start from that same thinner source.
The Audit looks across the material you already use to explain yourself and the business you actually want that material to support.
That may include your website, LinkedIn presence, proposals, presentations, articles, book ideas, client-facing material or other source you choose to provide.
Then we compare the downstream message with the thinking underneath it.
What the market is currently being asked to understand about you and where that framing may be too broad or too thin.
What your current website, content, talks and sales material already capture well and what they repeatedly leave out.
What the message or Authority Asset actually needs to help another person understand, remember or carry forward.
A branding exercise often starts by asking what you want to say. The Authority Context Audit also asks what your experience has taught you that never made it into the approved language.
The strongest authority territory is often a pattern you have seen repeatedly, a distinction clients miss or a judgment call you make almost automatically.
Where your current message appears to carry the expertise well and where Authority Leak may be occurring.
The ideas, stories, distinctions or patterns that deserve deeper recovery.
How the strongest authority territory connects to the audience, referral, sales, speaking or client-education job the business needs.
Whether the next sensible step is a book, another Authority Asset, more source work, a message change or no larger SpearPoint Ink engagement at all.
The goal is not to prove that everyone needs a book. The goal is to determine what part of your expertise deserves a durable form and what that form should be.
Use this when you want a fast signal about where your expertise may be losing clarity.
Use this when you want an evidence-based read on how your expertise is currently landing, based on the material already out there.
Use this when you suspect the strongest idea has never made it onto the page, and you want Bob working on it with you directly.
Choose the Context Audit when you have real material already published — a website, talks, posts, sales pages — and you want to know what it is doing for you before spending more.
If the idea you need has never been written down anywhere, the $1,250 Clarity Intensive is the better fit. That work happens live with Bob, not from a review of existing material.
The Context Audit works from what you have already published — your website, talks, posts and sales material — and returns a written diagnosis of what that material is and is not carrying. The Clarity Intensive works from you. It is a live session with Bob designed to surface the ideas, stories and point of view that never made it into the material in the first place, which is why it costs more.
No. The Audit is delivered as a written report plus a recorded walkthrough you can watch whenever it suits you. There is no call to schedule.
No. The MRI is useful when you want a quick free diagnostic, but it is not a prerequisite.
No. If a book is not the right asset, the Audit should tell us that before you invest in one.
Links to the material that currently represents how you explain the business: website pages, LinkedIn material, proposals, presentations, articles, book ideas or other relevant source. Nothing new to create — we work from what you already have.
The Authority Context Audit is $500. You receive a written 6–10 page diagnosis and a recorded walkthrough within 7–10 days, ending in one clear recommendation for what deserves to be built next.