Authority Context Audit · $500
Before you build more content, find out what your current message is leaving behind.
The Authority Context Audit is a written diagnostic of the material you already have: your positioning, your existing content and the thinking that may never have made it downstream.
A grounded first read for leaders who want to know what their current material is actually communicating before committing to anything larger. Diagnosis and direction, not a disguised sales call.
Your website may be accurate and still be working from an incomplete version of your expertise.
Most accomplished experts can explain what they do. The problem is that the explanation has usually been compressed by years of repetition.
Stories disappear. Exceptions disappear. The judgment behind the recommendation disappears. Then the website, LinkedIn profile, proposals, presentations and AI tools all start from that same thinner source.
Not just the words. The context that produced them.
The Audit looks across the material you already use to explain yourself and the business you actually want that material to support. That may include your website, LinkedIn presence, proposals, presentations, articles, book ideas, client-facing material or other source you choose to provide. Then we compare the downstream message with the thinking underneath it.
Your positioning
What the market is currently being asked to understand about you and where that framing may be too broad or too thin.
Your existing material
What your current website, content, talks and sales material already capture well and what they repeatedly leave out.
Your business goals
What the message or Authority Asset actually needs to help another person understand, remember or carry forward.
This is not another branding exercise.
A branding exercise often starts by asking what you want to say. The Authority Context Audit also asks what your experience has taught you that never made it into the approved language.
The strongest authority territory is often a pattern you have seen repeatedly, a distinction clients miss or a judgment call you make almost automatically.
A clearer view of what deserves to be built next.
Authority diagnosis
Where your current message appears to carry the expertise well and where Authority Leak may be occurring.
Source opportunities
The ideas, stories, distinctions or patterns that deserve deeper recovery.
Business alignment
How the strongest authority territory connects to the audience, referral, sales, speaking or client-education job the business needs.
Recommended next move
Whether the next sensible step is a book, another Authority Asset, more source work, a message change or no larger SpearPoint Ink engagement at all.
If a book is not the right asset, the Audit should tell us before you invest in one. The goal is not to prove that everyone needs a book. The goal is to determine what part of your expertise deserves a durable form and what that form should be.
Three ways to start, depending on what you already have.
Free · Self-assessment
Hidden Expertise Audit
Use this when you want a fast signal about where your expertise may be losing clarity.
- Self-guided
- About 90 seconds
- Identifies likely authority gaps
$500 · Expert review
Authority Context Audit
Use this when you want an evidence-based read on how your expertise is currently landing, based on the material already out there.
- Full review of your authority footprint
- Written 6–10 page diagnosis
- Recorded walkthrough within 7–10 days
Free · 20 minutes
Authority Conversation
Use this when you would rather talk it through with Bob before deciding anything.
- Live with Bob
- 20 minutes
- No preparation required
Choose the Context Audit when you have real material already published, such as a website, talks, posts or sales pages, and you want to know what it is doing for you before spending more.
Before you start.
Is there a meeting?
No. The Audit is delivered as a written report plus a recorded walkthrough you can watch whenever it suits you. There is no call to schedule.
Do I have to take the Hidden Expertise Audit first?
No. The free audit is useful when you want a quick signal, but it is not a prerequisite.
Does the Audit assume I should write a book?
No. If a book is not the right asset, the Audit should tell us that before you invest in one.
What do I send after I purchase?
Links to the material that currently represents how you explain the business: website pages, LinkedIn material, proposals, presentations, articles, book ideas or other relevant source. Nothing new to create. We work from what you already have.
Start the Authority Context Audit
Find out what your current message is missing before you build more of it.
The Authority Context Audit is $500. You receive a written 6–10 page diagnosis and a recorded walkthrough within 7–10 days, ending in one clear recommendation for what deserves to be built next.
What happens after you purchase
- You receive an email asking for links to your existing authority footprint. Nothing new to create.
- We review the full footprint: where your expertise is showing up, where it is decaying and the book-worthy idea already sitting in your material.
- Within 7–10 days you receive your written diagnosis and a recorded walkthrough, ending in one clear recommendation.
- If it points toward a book or a larger engagement, your $500 fee is credited toward it.