Expertise Worksheet | SpearPoint Ink

Free worksheet for speakers, coaches and consultants

Your next book or keynote may already be scattered across your existing work

Your ideas live in blog posts, slide decks, social media and training sessions. This worksheet helps you see what connects them and choose one idea worth developing.

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In four pages, you’ll inventory a small sample of your work, identify a recurring problem you help people solve and explore a useful format for that expertise. You’ll finish with a working brief for a possible book, keynote, workshop or training program.

Allow about 30 minutes once you have gathered your material. You can type into the Word document or print it and work on paper.

Start with the material you already have

Choose a few articles, posts, presentations or training recordings. The worksheet helps you look for the reader or participant who needs your ideas, the problem you keep addressing and the examples that support your approach.

You do not need a finished manuscript or a polished framework to begin. You do need a willingness to examine what is useful, what is distinctive and what still needs work.

Preview of the SpearPoint Ink expertise worksheet
Bob Graham, founder of SpearPoint Ink

About Bob Graham

Bob Graham brings experience in journalism, marketing, teaching and business coaching to his work with authors and experts. Through SpearPoint Ink, he helps clients develop their expertise into books and other assets that support their business.