SpearPoint Ink Introduces Super Book and $297 Referral Authority System

FOREST HILL, Md. | November 9, 2026

SpearPoint Ink, a Maryland-based business book ghostwriting and authority development company founded by author and former journalist Bob Graham, has introduced two offerings for experienced professionals whose businesses depend on trust, relationships and referrals.

The Referral Authority System, priced at $297, is a self-directed resource for improving how people explain their expertise and make useful professional introductions. The Super Book, starting at $12,500, is a focused ghostwriting service that develops a short business book primarily through two structured interviews.

The offerings address a challenge Graham frequently encounters when working with experienced professionals. A client can understand and appreciate someone's work without knowing how to explain that value to a friend, colleague or prospective customer. The distinction can disappear between the conversation where it was demonstrated and the introduction that might have followed.

A $297 System for Clearer Referrals

The Referral Authority System helps professionals examine three practical questions. Can the right people recognize when their expertise would be useful? Can they recall what makes that expertise valuable? And can they repeat it clearly enough to make a useful introduction?

The system includes a ten-question Referral Clarity Assessment, 21 adaptable communication scripts, a companion workbook and a 30-day implementation plan. Buyers can identify an area that needs attention, revise their language and test it in real conversations.

The scripts provide starting points for introductions, explanations of specialized work and referral conversations. They are designed to be adapted to the professional's own audience and judgment rather than copied word for word.

The system is particularly relevant to people whose work is valuable but difficult to summarize, including financial advisors, consultants, coaches and professional speakers. For professionals in regulated fields, referral and marketing language remains subject to their firm's policies and applicable requirements.

See what the Referral Authority System includes

The Super Book Uses Interviews to Develop a Focused Business Book

The Super Book provides a more extensive form of help for professionals who want their ideas to live beyond individual conversations.

Through two structured interviews, SpearPoint Ink identifies the author's central ideas, professional judgment, relevant stories and intended reader. Those materials become a professionally written manuscript of approximately 12,000 to 15,000 words.

The service includes positioning and book architecture, professional writing, an agreed revision round, editing, cover design, interior formatting and standard preparation for paperback and Kindle publication through the client's Amazon KDP account. It also includes a Book-to-Conversation Kit with material to help introduce the finished book in business settings. Printed copies are not included.

Unlike lightly edited transcripts, the manuscript is developed into a structured piece of writing designed for a specific reader and business purpose. It can be useful when an advisor wants to explain a planning philosophy, a consultant wants to introduce a framework or a speaker needs a resource audiences can revisit after a presentation.

The Super Book starts at $12,500. Its published production target is six to eight weeks, subject to project scope and timely client review. Publication timing and any required compliance approvals are separate considerations.

Learn more about the Super Book

Different Ways to Put Professional Expertise to Work

SpearPoint Ink offers additional services for professionals who need more support, including Book Coaching starting at $5,000, full Authority Book engagements starting at $30,000 and broader Authority Asset engagements starting at $40,000.

The appropriate choice depends on the work the material needs to do. Some professionals want clearer referral language they can use next week. Others need a focused book that introduces their approach before a first meeting. More comprehensive projects may require deeper interviewing, research or related speaking and educational materials.

Professionals can explore the company's services or schedule a 20-minute Authority Conversation to discuss an appropriate next step.

About SpearPoint Ink

SpearPoint Ink, operated by Bigger Pie Strategies LLC in Forest Hill, Maryland, helps experienced business leaders develop business books and related Authority Assets. Founder Bob Graham brings more than four decades of experience in journalism, writing, marketing, teaching and business coaching to the process of finding and organizing the expertise that differentiates a professional's work.