Free MRI
Diagnose where the message may be weakening.
Free diagnostic
A quick self-assessment for experienced professionals whose expertise may be stronger than the message reaching the market.
The purpose
The Authority MRI is designed to help you notice where your expertise may be losing clarity as it moves into the market.
It looks at the transfer problem. Can other people understand your value without a long explanation? Can referral partners repeat the important distinction? Does your content reflect your actual judgment or only the category language?
The result gives you a place to look. It does not replace deeper source work.
What it cannot do
An assessment can identify patterns. It cannot hear the story you almost did not tell, question a familiar answer or notice the phrase that carries more weight than you realized.
That is why the Authority Clarity Intensive exists as the next paid step. It takes the diagnostic signal and moves upstream into the source material.
You leave with a written Authority Map rather than another score.
The ladder
If you are simply curious about where authority may be leaking, take the free MRI.
If you know there is more in your thinking than your current message captures, use the Authority Clarity Intensive.
If the asset and business purpose are already clear, move directly into coaching, ghostwriting or a larger engagement.
Diagnose where the message may be weakening.
Identify the strongest authority ideas and stories.
Build the book or larger Authority Asset.
Need a deeper diagnostic?
The $500 Authority Clarity Intensive is focused source work. The $1,250 Authority Context Audit goes wider, looking at positioning, existing material, business goals and authority gaps before recommending what deserves to change or be built next.
A practical next step
The Authority Clarity Intensive is a focused working session with Bob plus a written Authority Map.
Keep your existing Authority MRI quiz/form in this position so the current scoring, tags and automations continue to work.
Keep your existing working GHL form, quiz or calendar in this position.