Is Your Perspective Off?

When you unintentionally find yourself becoming too close to your product or service -- a problem demonstrated by flagging sales and engagement -- your messaging often stops resonating with your customers.

Our outside perspective enables small businesses, marketing departments and authors craft messages that restore the focus on your customers, their wants and their needs, which improves engagement and sales.

Signs of Trouble

Sagging Sales and Engagement

Are you tired of your messaging? Do your customers share in that fatigue? We can identify what's off and help you restore engaging and actionable messaging that delivers the results you want.

OUR SERVICES

DETAILED EVALUATIONS

Effective communication is at the heart of every successful business. Our outside perspective generates insights, both obvious and hidden, that will spark clearer, more engaging communications that drive growth.

STRATEGIC PLANNING

Tired of the same old, same old? Shake things up. Drawing on techniques honed in college classrooms and as a journalist, our sessions are engaging and lead to actionable, inspiring and exciting plans.

AUTHOR/SPEAKER SERVICES

We help you develop materials that shift from vanity to legacy. Imagine writing a book or giving a presentation that engages your audience and builds your business?

We can help make it happen.

BUSINESS COACHING

We guide business owners to overcome common challenges. They range from product design and pricing to time management to prioritizing, from sales and marketing to process design and improvement, and leadership to implementing an exit strategy. Make better business decisions with our help.

Who Makes It Happen?

About Bob Graham

Bob Graham has worked with hundreds of businesses, including startups and family-owned businesses, to better identify, engage and retain their customers.

SpearPoint consolidates and delivers what he discovered from his work as a journalist covering businesses, time crafting speeches and dealing with the media, entrepreneurship and business coaching, and teaching college courses in marketing and consumer behavior at Johns Hopkins University.

Among his clients are:

An insurance brokerage that sold for 12 times its annual revenue.

A sports apparel firm that implemented his online sales

process and quadrupled revenue with no additional staffing.

Two insurance agency owners, an entrepreneur and other authors whose books uniquely connect them with their customers.

A multi-million dollar tech start-up courted by Apple.

An entrepreneur he coached while starting three multi-million dollar energy industry firms in four years.

TESTIMONIALS

What Our Clients Say

"Bob Graham is my business Buddha.....Just so you know this morning's call with you was probably the single most important call to date. Thank you! I believe I have made a breakthrough."

Eric Dexter

Entrepreneur

"Bob is like a Swiss army knife for your business."

Brendan McAdams

Entrepreneur and Author

"It was great experience working with you on this branding project for Cowtrip.com. This is one of the happiest invoices I have had to pay."

Terry MacGregor

Business Owner

"I appreciate all the professional help you gave me with my book. I had never done anything like this before. Your help with getting everything in the correct order made the piece look much more professional. Your suggestions with several areas made the information more understandable to the average person. Your selection of the cover made for a more sellable book. The marketing suggestions you made helped me pass my sales goal."

Bob Porterfield

Author/Photographer

"We worked together to identify the right audience, the right message for that audience and how I can draw from my experiences to tell a powerful story that helps me achieve my big business goals while giving the audience what they need. His system and coaching made what seemed complicated so much easier and fun. He’s a wealth of information who is dedicated to helping executives accomplish big breakthroughs. I feel inspired and with much clearer direction thanks to Bob!"

Dr. Dori Gatter

Psychologist and Business Coach

"The most impressive aspect of Bob's style of work is that he consumed himself in our culture and services. He truly inhaled our culture, studied our history, learned about our services and goals, and examined us thoroughly prior to even starting the project....Bob is a consummate professional with a a wealth of innovative knowledge in an ever-changing world of marketing. He is highly attentive, masterful in his human relation skills, excellent problem-solver, prudent decision-maker and extremely flexible in his work style. His work ethic, integrity, character and how he conducts himself is beyond reproach -- a truly refreshing energy."

Sandy Meagher

Corporate Fitness Firm Owner

FAQS

What makes you different?

My commitment is unfailingly to your clients. As a former journalist, I have refined my ability to be objective and quickly assess situations. I'm going to provide honest, constructive feedback on your work in a way that encourages and inspires you to achieve more. Having worked with hundreds of business owners and more than a thousand college students, I have learned how to deliver messages on writing and other topics with finesse and tact. In all cases, I will work with you to deliver tailor-made solutions that resonate with your specific audience and goals. I'm not just your partner; I am your brand's advocate and storyteller.

I have a marketing department. Why engage you?

The marketing folks may argue (which only proves the point more); however, marketing departments tend to fall into a "groupthink" approach. Thinking the same way or using confirmation bias to make decisions can cripple the best communications. My work should never be seen as a threat. I can help you become more successful at engaging customers by providing the outside perspective and new approaches; For example, a book written specifically for marketing, that your marketing team may discourage, knowing they might struggle in executing it.

How do you measure success?

Sales, sales, sales. When you become more in tune with your customers and their situations, you will see more sales. It's that simple.

What's your process?

I help authors clarify their vision and their audience; craft an outline; identify and compress their anecdotes and examples; draft the pages section by section; review and help them revise; edit and proofread the manuscript; and print and publish the manuscript. In addition, for some authors, I help market and promote their book to target audiences.

When I am helping companies with their communications, I meet with key players to identify objectives and approaches. Then I talk to customers, prospects and other stakeholders to evaluate messaging and to identify areas to consider moving forward.

Do I need more than an idea for a book?

Absolutely not. You don't even need much of an idea. I have drawn books from the most unlikely of writers. I have worked with authors in every phase of the book creation process -- from concept to outlining, first draft to printing. What helps most is to have a good idea of what you want to say, who you want to say it to and why they should care. If you don't know all that, I am skilled at helping you.

What would I do with a book I write?

Four big things, not to mention the incredible joy that comes from seeing your thoughts and ideas in a form that can outlast you.

First, putting your ideas to paper clarifies them for you and others who read the book. Second, it's a great touch point with your clients, who, if invited, might share a copy with friends, meaning easy referrals. Third, nothing separates you from your competitors better than sending prospects an autographed book reinforcing your ideas.

Fourth, the best -- absolute best -- business card is a book you write and sign. Few people can discard a book with the author's autograph. Even better, people like to place these books in prominent locations in their offices and homes, which gives you access to everyone who visits as potential clients.