How much of your expertise gets lost when you're not in the room?

Your value is obvious when you explain it yourself. The moment someone else has to remember it, repeat it or refer it, the message starts to decay. This assessment measures exactly how much — and where.

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The Index is free — 30 questions, about 7 minutes. If your score points to significant decay, you'll be offered a deeper Authority MRI and a strategy call.

30-Question Diagnostic • Six Categories of Authority Decay • Built From Client Work Across Financial Services, Coaching & Speaking

Your expertise, explained by you What survives the handoff

The Explanation Trap

Clear when you say it. Thinner every time someone else has to.

The prospect carries a thinner version back to a partner who wasn't there. The referral source likes you but can't quite land what makes you different. Even AI tools hand back generic answers, because they've never had access to how you actually think.

This assessment doesn't measure your marketing. It measures transfer — how much of your thinking actually survives the handoff to the next person.

What You'll Receive

A complete picture of where your authority is holding, and where it's leaking.

Your Authority Decay Score — a single number from 0–100 showing how much of your expertise survives contact with the outside world.
Your largest authority leak — the one area, of six, where the greatest portion of your expertise is currently being lost.
Six diagnostic scores — expertise dependency, message consistency, referral precision, sales friction, team transfer and digital authority.
A recommended next step — specific to where your score falls, not a generic call to action.

30 questions. About 7 minutes.

No credit card. No account. Just your results.

Calculate My Score

Common Hesitations

The honest questions, answered.

Is this only for people who want to write a book?

No. The assessment measures how well expertise transfers through a business. A book may be one possible response, but it isn't the right answer for everyone.

Who should take it?

It's built for experienced advisors, consultants, coaches, speakers, CEOs and other experts whose work depends on trust and specialized knowledge.

What does the score actually measure?

It measures the degree to which your expertise loses clarity, consistency or influence when you are not personally present.

Will I receive a sales call?

Not unless you request one. You'll receive your results and a small number of follow-up emails explaining what they mean.

Make Your Expertise Travel

Find out where it's decaying today.

Seven minutes gives you a clearer picture of your business than most marketing audits ever will.

Calculate My Score Book an Authority Strategy Call