The No. 1 Way to Overcome "Writer's Block"

Most people trying to write any book make a fatal mistake early in the process. They start writing, thinking they will figure out where to go with what they are putting down on the paper or on a computer file as they write.

Good writing doesn’t work that way. EVER.

In more than 35 years of professional writing, I have never sat down to write something without having completed some preparation first.

For this blog post, for instance, I thought about a topic and how I would approach it while driving to a meeting. I jotted a few notes down in my notebook during the meeting. (Don’t tell the person I was meeting with – he thought I was writing notes about the topic we were discussing. I just didn’t want to forget my ideas.)

By the time I sat in front of my computer, I knew what I was going to say, how I was going to say it, what I was going to include and even had an idea of the title, which changed as I wrote.

Staring at a blank page is a waste of time and energy. No one gets healthier by looking at healthy food. You have to prepare and consume it. The same is true of good writing.

You have to invest in the preparation to make it happen.

When I work with writers, we focus on planning more than anything else. That planning revolves around who the small business owner is actually writing to (it’s NOT everyone), what those people really need to read, and then the most powerful ways to convey that message.

Imagine for a second how much easier writing is when you have this floor plan in front of you.

By the time we have all of that figured out, most would-be authors can’t wait to start writing.

Let’s discuss how that process might help you write the business book you need to better market your business.