Keyboard for person writing business book using POWER Process

Can I Really Write a Book?

February 01, 2024•2 min read

Let me answer the question I raised with a loud, "Yes."

Allow me to make my case. Most people who might write a book are thwarted by their past writing experience. They think that it should be easier or quicker than it is.

Maybe someone told them that something they wrote wasn't any good or that they wrote poorly in general. They bought into the theory, sabotaging any chance they had of ever writing a book.

The fact of the matter is that anyone can write a book.

Let me say that again: Anyone can write a book.

Every single human being has something to say. Something that the world needs to learn about before you leave Earth.

For many of us, because we spend so much of our life building our careers, this seems like the most likely area for us to write about.

Most of the people I have helped with business books were not the best writers. Not one has told me that they were the best writer in their high school or college classes. Not one.

Like the hundreds of college students I taught writing to, I was able to help them find, shape and present their ideas in written form in ways that resonate with their readers. In their case, the readers are their clients and prospects.

We know when their prose works when we see people respond to their book.

Joseph C. Conroy, a financial planner in Maryland, wrote a book, Decades and Decisions: Financial Planning at Any Age, that generated nearly immediate referrals to his company. His book is built on stories he developed in the first few years of his career, and it speaks to people who are trying to figure out how to plan for their futures.

Joe never told me he was a great writer. What he had was something to say, people he wanted to say it to and a willingness to sit in front of a keyboard and bang out words that would ultimately be shaped into the book he proudly shares with clients and prospects.

You could be like Joe. I know you can be. My POWER Process is designed to make that quicker and easier. All you have to do is contact me to get started.

Bob Graham

Bob Graham is the founder of SpearPoint Ink, where he helps financial advisors, consultants, speakers, coaches and executives turn their expertise into business books and other Authority Assets. He works as a ghostwriter and book coach and has helped more than 25 authors finish their books. He started as a journalist and spent more than 40 years writing, reporting and working in marketing, public relations and business coaching. His work has appeared in newspapers and magazines, on websites and in brochures, speeches, business plans and marketing campaigns. From 2006 to 2012, he was executive editor of Insurance & Financial Advisor (IFAwebnews.com). He wrote The Renegade Way and co-authored The 55 Soft Skills That Guide Employee and Organizational Success. He was a lecturer at Johns Hopkins University from 2014 to 2018, teaching undergraduate and graduate courses in business communications, and adjunct faculty at Towson University from 2012 to 2014. Earlier, he was an adjunct professor at Strayer University and Goucher College. He holds a Bachelor of Arts in mass communication from Towson University and a Master of Arts in communications, journalism and public affairs, from American University.

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