How Experts Turn Their Ideas Into Authority Assets That Attract Clients and Opportunities

A short training showing the system used by coaches, speakers, and financial advisors to publish books that generate authority and revenue.

Three Key Concepts Covered

Most experts ideas remain stuck in their heads and they struggle to stand out. This authority gap can hurt their business growth because most of their authority is confined to the rooms they are in. That reality makes it hard to get referrals and scale a business.

The best books are not written by experts. They are extracted from them, while preserving their voice, experience and expertise. Using the Authority Extraction Method, SpearPoint Ink draws this information out to create an authority asset that makes it easy for clients, prospects, centers of influence and referral partners to share them without them having to be in the room.

An authority asset becomes a hub, fueling speaking engagements, media interviews, referrals, new business and more premium clients.

Case Studies

Financial Advisor

Joseph C. Conroy's book, Decades & Decisions: Financial Planning At Any Age, published in 2018, contributed greatly to growing his assets under management (AUM) from $35-$40 million to over $350 million in eight years. The book also contributed to him being named a Top 40 Under 40 Financial Planner by Investment News and the book was named a Top Retirement Planning Book for 2024 by the U.S. News magazine.

A Leadership Speaker

His book landed him a number of speaking gigs, including a $5,000 one at a national conference three years in a row. Those speaking engagements contributed to additional consulting work that generated more than $20,000 in additional revenue.

A Business Leader

By sending the book to prospects and centers of influence generated different discussions with people who came to his office. Rather than asking about him, they asked specific questions about how he could help them. That shift shorted the sales cycle and increased revenue.

Christopher Moore of Business Strategists talks about working with Bob Graham